|Thursday, June 1, 2017|
· Curating a target-right audience · Creating a shareable experience · Driving earned media coverage · Digital and social influencer amplificatio
|Friday, June 2, 2017|
Start your day right by checking in, settling in your seat and meeting the planners who will be joining you for the event!
Hear from the Founder of techsytalk LIVE, Liz King. We'll talk about the plan for the day and what to expect during this innovative event.
Embrace Change. Push yourself. Never Stop Learning. In this session, Leslie will set the tone for the day and share what she's learned in her career in events. Working with people like Daymond John from Shark Tank and many more, her insights on staying innovative in our industry are important. You won't want to miss this first session!
Are you ready for the future of events? In this presentation we'll take a look at three of our favorite event trends of 2017: Live Video, Innovative Networking Experiences, and the Gig Economy. With each of these trends we'll discuss why they matter, what they look like in action, and how you can put them into practice yourself. Flying cars, not included.
Blockbuster never saw Netflix coming. What are the key social, economic, cultural, political and environmental forces of change looming on the horizon, or already here? What risks do they pose for the events and meetings industry, and what opportunities do they present? This session will examine a variety of disruptions, such as Open Carry Gun Laws; Supplier Mergers; Discriminatory LGBT State Laws; Drones, Livestreaming & Jailbreaking Event Content; Facilitated Matchmaking & more.
Robotics, AI, and automation (oh my!)
Event planners are tired of logging in and out of various systems to plan a single event. Even worse is exporting, cleaning and then re-importing data from one system to another. In this panel, we'll talk with the newly launched Event Tech Tribe on their philosophy of an open API. Not sure what that is? Don't worry - we'll cover that too!
Greg Lazzaro -
Allison Magyar - Hubb
Michael Piddock - Glisser
Marie Claire Andrews -
Leonora Valvo - Swoogo
Become a part of techsytalk LIVE history in this exciting entertainment session!
Great events and businesses rely on press to grow, but how do you authentically reach out to brands to increase your reach? How do you know who to contact and how to share your brand with them in a meaningful way? In this session, Inventor and Shark Tank entrepreneur, Becca Brown, will share her stories of how she connected with celebrities like Gayle King and Oprah to expand the reach of her product in an authentic way!
Live Streaming events is a popular trend, but not everyone is maximizing the reach and quality for their events. In this session led by the popular streaming technology, Mevo, we'll talk about best practices for high-quality streaming that drives traffic to your events.
We all know that our reason for purchase goes way beyond the price tag. Human beings' decision-making is often influenced by preconceived ideas and psychological cues. This presentation delves into contextual factors that drive consumers' decisions and how event planners can take advantage of such opportunities to increase registration and revenue.
How do you win new business? While there is still a place for postcards and cold calls, Ramon Ray is here to talk about all the online ways you should be branding and marketing your business and work. After lauching Smart Hustle Magazine and his very own conference, Ramon has embraced a very active live video branding presence and will share tips and tricks on how to reach your audience online to drive more business.
How do you keep your next idea for event technology from falling flat? Whether you’re trying to incorporate a new activation, or developing your own product or platform, the secret is simple—take an events-first approach. Michael Radolinski uses his 15+ years of event planning experience to share key ingredients that drive successful live events. Learn to apply those principles to make sure your event tech is serving the goals of, and overcoming the barriers to, a memorable event experience.
How do you break out of your plateau and get your event company to the next level? The first step is defining what that next level is: more clients, higher fees, more publicity? Depending on what it is, there are typically 3 models to choose from. This session will explore the agency model, the boutique model, and the product expansion model, along with key strategic insights on growing your company, pulled from case studies of leading brands in the events industry.
Monetizing Event Technology - Donvil Collins
Twitter, Facebook, Instagram, Snapchat - how can you leverage all these tickets to not only connect with your audience, but sell tickets to your next event? In this session, we'll cover earned (free) and paid options to reach your audience via social media for the direct purpose of selling tickets. That's right, folks, with the right strategy - you too can monetize all that content you produce on social!
Make connections with attendees and exhibitors in this super-sized lunch break - just enough time to enjoy your meal, make meaningful connections and even catch up on any calls/emails you need to make!
Lights, Camera, Action! A great event experience is truly a production. At techsytalk LIVE, we like to look at the holisitic event experience and see how we can engage all the senses to create a memorable event. In this session, David Title from Bravo Media will discuss projection mapping and how we can leverage it at our events to really engage all of our event attendees!
Breaking away from the gravitational pull of day-to-day operations for an offsite team gathering is a great way to foster creativity and resuscitate team morale. This panel will be sharing real examples of how they saw measurable results using unorothodox approaches to offsite meetings.
Experiential events are more popular than ever, and for good reason! In an increasingly competitive environment, well-crafted experiential events attract attention from attendees AND sponsors. In this session, several leaders in experiential will dish their experiences and share how they crafted events to bring in money through ticket sales and sponsorships!
Imagine the future of the events industry in this collaborative and inspiring activity!
Here’s a shocking wake up call for you: You’re already a brand advocate for at least twenty brands, and you don’t even know it. How? They’re the brands you’re using every single day! No, I’m not talking about Apple sending you a new iPhone. I’m talking about how you use a specific protein powder each morning as you stumble, half-awake, towards the gym. “But I’m not a fitness guru with a 28-pack,” you scream! You know what? Neither am I - Looking at me, you’re not thinking “He’s an Ironman,” but rather, “He’s sat on his couch with popcorn and watched the movie “Ironman” - Yet fitness brands from top professional bicycle makers to swimming and running apparel and exercise tech companies have retained me to help promote their name - Why? It’s all how you present yourself. If you’ve built any kind of following from your blog, Instagram, Facebook, Twitter, Snapchat, mailing list, or other social outlet, and brands aren’t paying you for the exposure you can give them, you’re missing out. You’ll learn: - Why “real” beats “followers” every single time: In other words, why the smartest and most successful brands know that your “numbers” are bullshit - Why you need to think differently to connect with a brand that matters - The power of saying "no." “If they close the front door, go through the back, if they close the back door, go through the window:” The secrets to connecting with the brand decision-maker who will “get you” If you can’t beat em, change the entire ballgame - How to change the thinking of the brands with whom you want to connect - Most importantly: The four rules for remembering that first and foremost, it’s always about connecting, respecting, and valuing your audience - Without them, you’re nothing.
Liz King will close out the day.
Finish out your day by connecting with the brands that power techsytalk and the people who power our industry! Light hors d'oeuvres will be served.