Building a client's story into an engaging live event requires both business savvy and creative flair. It's a balancing act Jen executes with precision, bringing objectives-driven strategies and innovative thinking in equal measure to every corporate meeting or event brought her way. Throughout her career in experiential marketing, Jen has crafted a variety of award-winning event marketing initiatives, guerrilla programs, and promotional campaigns for brands such as GE, NBC Universal, and A&E. During her tenure with FIRST, Jen has overseen the creative development process for experiences including AOL NewFronts, MasterCard Sales Leadership Meetings, The New York Times thought leadership conferences, and Samsung product launches.