Building a client's story into an engaging live event requires both business savvy and creative flair. It's a balancing act Jen executes with precision, bringing objectives-driven strategies and innovative thinking in equal measure to every corporate meeting or event brought her way. Throughout her career in experiential marketing, Jen has crafted a variety of award-winning event marketing initiatives, guerrilla programs, and promotional campaigns for brands such as GE, NBC Universal, and A&E. During her tenure with FIRST, Jen has overseen the creative development process for experiences including AOL NewFronts, MasterCard Sales Leadership Meetings, The New York Times thought leadership conferences, and Samsung product launches.
SESSION: Designing Events that ACTUALLY Meet Your Team Objectives
Breaking away from the gravitational pull of day-to-day operations for an offsite team gathering is a great way to foster creativity and resuscitate team morale. This panel will be sharing real examples of how they saw measurable results using unorothodox approaches to offsite meetings.