Here’s a shocking wake up call for you: You’re already a brand advocate for at least twenty brands, and you don’t even know it. How? They’re the brands you’re using every single day! No, I’m not talking about Apple sending you a new iPhone. I’m talking about how you use a specific protein powder each morning as you stumble, half-awake, towards the gym. “But I’m not a fitness guru with a 28-pack,” you scream! You know what? Neither am I - Looking at me, you’re not thinking “He’s an Ironman,” but rather, “He’s sat on his couch with popcorn and watched the movie “Ironman” - Yet fitness brands from top professional bicycle makers to swimming and running apparel and exercise tech companies have retained me to help promote their name - Why? It’s all how you present yourself. If you’ve built any kind of following from your blog, Instagram, Facebook, Twitter, Snapchat, mailing list, or other social outlet, and brands aren’t paying you for the exposure you can give them, you’re missing out. You’ll learn: - Why “real” beats “followers” every single time: In other words, why the smartest and most successful brands know that your “numbers” are bullshit - Why you need to think differently to connect with a brand that matters - The power of saying "no." “If they close the front door, go through the back, if they close the back door, go through the window:” The secrets to connecting with the brand decision-maker who will “get you” If you can’t beat em, change the entire ballgame - How to change the thinking of the brands with whom you want to connect - Most importantly: The four rules for remembering that first and foremost, it’s always about connecting, respecting, and valuing your audience - Without them, you’re nothing.